Most business owners do not want marketing management. They want booked appointments. That is the part too many agencies conveniently avoid. They sell activity.
Most businesses treat Instagram DMs like random messages. That is why they get random results. A DM is not just a notification. It is a sales opportunity sitting in plain sight.
The old agency model is starting to crack. Not because marketing stopped mattering. Because business owners finally have better tools. For years, “full-service agency” sounded impressive.
Most roofers think ghosting means the homeowner was never serious. Sometimes that is true. Most of the time, it is not. Homeowners usually do not disappear because they hate getting their roof fixed.